THE HUNGRY ARTIST
How Creatives Build Sustainable Careers Doing the Work They Love
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The idea that if you want to be an artist then you will starve is, well, bullsh**
You do not need to be famous, live in a big city, or wait for some mythical big break to build a real creative career.
I have spent my whole adult life in film and media, working in commercials, reality TV, music videos, films, documentaries, and live events, and coaching creatives, founders, and investors. The pattern is always the same. The people who last are not the ones with the most followers, they are the ones who learn how the money actually moves around their work.
After hearing and watching enough of these stories, I can tell you they are not a fluke. With a clearer strategy, a few practical money skills, and a hungry mindset, you can build a sustainable career doing the work you love too.
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Building a sustainable creative career is not just about the money.
Getting paid for your work is great, but it is only one part of the story. A sustainable career also means choosing your projects instead of scrambling, having people come to you, and knowing you can pay rent without killing your love for the work.
A filmmaker I know was stuck bouncing between random day-rate gigs, always waiting for the next call. Once she got clear on what she wanted to be known for and built a simple offer around that, she landed a retainer client and a small slate of projects that finally felt like her. Same skills. Completely different career.
When I started writing honestly about film, creativity, and money, something shifted for me too. I stopped being “just another producer” and became the person people came to when they were trying to figure out how to make their creative life actually work.
That is the power of treating your creative life as a career, not just a hobby.
How different would things look if people pointed to you and said, “They figured out how to make this work”?
Building a sustainable creative career is hard. Really hard.
I do not want you to get the idea that this is easy or quick. It is not. It takes time, experiments, and a lot of uncomfortable choices. But think about it. How many easy things in your life have actually changed anything in a meaningful way?
The good news is, you do not have to flip your entire life overnight. If you take this huge idea of “fixing your creative career” and turn it into small, consistent actions, it becomes possible. One new habit at a time. One offer tested. One email sent. One tiny shift in where your money actually comes from.
When I started writing and sharing my work, it was a struggle to publish anything consistently. Over time, I built a simple habit of showing up, writing, and shipping, even when I was not in the mood. That consistency is what led to clients, collaborations, and now this book. Not a viral moment. Not a perfect plan.
Slow, steady progress is how every big creative life is built.
If you commit to working on your career a little bit every day, instead of only when you feel motivated or panicked, you will be shocked at where you are a few months from now.
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